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This article argues for the introduction of Free Fare Public Transport (FFPT) throughout the European Union. The discussion is based on a UK case study but the case for FFPT is made for all EU countries. The case for FFPT rests on the over-riding importance of the need to decarbonise land transport in all EU counties. It is essential that all countries achieve zero land transport carbon by 2030 if we are to deliver an effective response to the climate emergency. FFPT is a major “game changing” policy shift to deal with transport carbon. FFPT is affordable and financially efficient when compared with the costs of not dealing with climate change. It will be associated with a number of closely associated policies that give priority to public transport in all urban and rural regions and progressively reduce the funding for car-based mobility.